5 Reasons Every Coach Needs a Book
Struggling to bring in new clients? Not sure what to do next in your marketing plan? Thereās one simple answer you probably havenāt considered:
Write a book.
Itās true. This one thingāespecially if itās an actual printed book rather than a Kindle or eBookāhas the power to grow your business beyond your expectations. Youāll experience a whole new world of opportunities simply by having your name on the cover of a book.
Authority
Imagine youāre at a conference or local networking group and you meet two coaches who both specialize in business brandingāsomething you know you need help with.
One coach says all the right things. Sheās been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding.
The other has a similar history and story, with one added bonus: sheās just handed you a copy of her latest book. Itās a professionally printed, substantial publication that practically exudes confidence.
Which coach do you think shows more authority in her field? The one with the book, of course. There really is nothing better when it comes to establishing your authority in any niche than having a book with your name on it.
Expertise
So why does a book speak so highly of you and establish your authority so well? Because it gives you a platform to show off your expertise. Itās like being invited to present on any topic you choose on the worldās largest stage.
Not only that, but your readers are a captive audience. Theyāre listeningāin that momentāonly to you. Thatās a powerful position to be in, and one that gives you an opportunity to really show off your stuff.
Market Reach
No matter how many readers Google sends your way, no matter how much traffic your YouTube channel receives, nothing will ever compare to the number of potential readers Amazon and other online booksellers can bring your way.
Positioned correctly, your book can reach millions of new readers, and thousands of potential clients. Combine that with the expertise and authority we know comes with being a published author, and thatās a recipe for success that canāt be beat.
Better Than a Business Card
If youāve ever been to a conference, youāve no doubt collected a stack of business cards. You get home and toss them in a drawer, and six months later you throw them out, without ever having contacted the people who gave them to you.
But if one of those people handed you a book instead, what happened? Youāve likely read it (or at least leafed through it). You almost certainly didnāt throw it away. And you remember itāand the person who wrote it.
Press Opportunities
Turn on your television to any interview show, browse through Huffington Post, or listen to any of a number of popular podcasts, and youāll quickly see that most of the guest speakers and interviewees have written a book.
The fact is, interview shows depend on interesting, insightful guests to keep their audiences listening, and thereās no better applicant than an author. Writing a book will open up many, many opportunities for appearances that you may never have without your name on that cover.
Do you have to write a book to be successful? No. But thereās no denying the fact that a published author will find she has a much easier time growing her business than the coach who keeps putting it off until later.