Step-by-Step Sales Funnel Planning
Feeling overwhelmed at the thought of setting up your sales funnel? Youāre not alone. Many online business owners fail to properly plan out their funnel, and it shows.
They have an opt-in incentive that doesnāt appeal to their audience.
Their follow-up emails donāt flow naturally from the opt-in.
Messages are unbalancedāeither too many sales pitches or not enough. Even worse, the offers donāt match the market.
Making these mistakes is common, so if you recognize yourself here, donāt feel bad. The good news? Thereās an easy fix.
Step 1: Survey your market
All too often we think we know what our readers and potential buyers want, but in reality, weāre simply guessing. We make the mistake of believing that we are our market, but that usually is not the case.
The only way to know for sure what your market truly wants and needs is to ask them. Set up a simple survey (even a Google form will work) and ask your blog readers, social media followers, and email list to give their opinion.
Do this right, and youāll know exactly what you should be offering your audience, plus, youāll know that language to use on your opt-in page.
Step 2: Create your opt-in
Now that you know what your market needs, itās time to create your opt-in incentive. Keep in mind that readers today seem to prefer simple, easy-to-digest offers rather than 200-page eBooks or 7-part video series. This makes your job a bit easier, too.
Some popular choices for opt-in incentives include:
- Checklists
- Worksheets
- Resource guides
- Video training
- Webinars
- Audio downloads
Step 3: Map out your autoresponder
Every good opt-in incentive should be followed up with a series of emails that build on the material. If youāve offered a resource guide, for example, then your follow-up emails might include usage tips for each of the resources, or case studies that show how others have benefited from using the tools.
Step 4: Make an offer
Arguably the most important part of your funnel, your offer must be the logical next step for readers to take. Theyāve worked through your opt-in incentive, read and acted on your emails, and theyāre hungry for more. Time to make your offer.
Just like the other pieces of your funnel, your coaching offer needs to be the answer to your readersā most burning questions. If you consider your opt-in and follow-up series to be the āliteā version, then your coaching offer is the premium package. Bigger, beefier, and the perfect next step.
Before you post your first opt-in code, take some time to map out your funnel according to these steps, and youāll not only fill your funnel faster, but youāll close more sales along the way.