VIP Days: The Secret Strategy of Top-Earning Coaches
How many hours per day do you spend on the phone with clients?
If youāre like most coaches, the answer is often āmore than I want to.ā
Letās face it, coaching can be exhausting. Sure, you love working with different clients, and you get a real charge out of being able to help someone overcome their issues and achieve their goals.
But itās still taxing to be on the phone all day, every day. And add to that the need to constantly be looking for new clients, and youāve got a recipe for burnout.
Thatās why so many coaches are beginning to offer VIP days. Simply put, a VIP day is a whole day spent with a single client (or maybe two or three, depending on your preferences). Rather than jumping from call to call and trying to keep up with multiple clients and their various issues, you can simply focus on a single client and a single goal.
Even better, with coaches routinely charging as much as $10,000 for a VIP day, you can see that scheduling just 4 clients per month can bring in more than a whole weekās worth of one-on-one calls.
Hereās how VIP days work: Typically, clients will travel to your location. You might choose to meet in your home, in a rented meeting space, or in a hotel. You can also host virtual VIP days via Skype or phone, if you prefer.
Your VIP day will be tightly focused and have a single goal. If your market is online business owners and you are a genius at book writing, your VIP days might be designed to get a client to plan, outline, and begin writing her first book. If you work with working moms in search of balance in their lives, you might focus your day around creating a workable schedule for the family, with planners and other organizational tools created by the end of the day.
Your VIP clients receive the benefit of your expertise, your undivided attention (no texting with the kids during a VIP day!), and a day spent simply focusing on the task at hand. Itās a powerful way to get things done, and unlike conferences and other training programs, it encourages clients to actually do the work on site, rather than going home with a notebook full of ideas sheāll never implement.
VIP days also make for a great opportunity to upsell your client into an ongoing group coaching program. After all, sheāll likely need support after she gets back home, and regular coaching sessions with other VIP clients is a great way to get the support she needs to continue working towards her goals.
Ready to offer your own VIP days? Start by asking your current clients if itās something theyād be interested in. Chances are theyāll give you an enthusiastic thumbs up, and youāll be ready to start putting together a plan to offer powerful, focused VIP coaching.