Webinar Timeline: A Proven Outline for Webinar Success
Does the thought of putting together a training webinar stop you cold? If youāre feeling overwhelmed at the possibilities, youāre not alone. Many small business owners freeze up at the prospect of creating an hour-long presentation.
The good news is, itās not that difficult, if you have a plan to follow.
First 5 Minutes
Hereās where youāre going to introduce the subject matter. Tell your audience what they can expect to learn. Much like sales copy, itās a good idea here to tease them a bit to get them excited about the subject matter.
Your Introduction
Next up, itās all about you. Your listeners want to know who you are, how you gained your knowledge, and why youāre the one teaching the webinar. Donāt be afraid to get a bit personal here. Share pictures of your family vacation, you āworkingā on the beach, or anything else that will help created a connection.
Remember, we buy from people we know, like, and trust, and this is your audienceās chance to get to know you better. Plan to spend five to ten minutes on your introduction.
The Main Event
The next 30 minutes or so will be devoted to training. While 30 minutes might seem like a lot of time, when youāre teaching a complex subject it will go much faster than you can imagine.
Break up your training into three or five main points. Any more than that and youāll run out of time. Remember that you should have approximately one slide per minute, and your slides should be short and punchy. A single word or image will speak volumes, and will help keep your audience attentive.
The Pitch
Most times, this is the reason for the webinar, so donāt skimp here. Plan to spend ten minutes or so selling. Share the benefits of your course or coaching or service (whatever youāre promoting), clearly explain any bonuses youāre offering, and emphasize any discounts the audience will receive for acting fast.
For most newāand even experiencedāpresenters, this is the most difficult portion of the webinar. Youāll want to be sure you practice it until youāre comfortable, preferably in front of a mirror or even a camera.
Q & A Time
Finally, youāll want to offer your audience a chance to ask questions. Itās a good idea to hold this section until the end of the call (after the pitch), so your viewers donāt drop off before you have a chance to present your offer.
By breaking down your presentation into very specific chunks of time, itās much less overwhelming to outline your webinar. Start by determining the approximate number of slides youāll need, then block off the five webinar sections. Once you see that you really only need about 30 teaching slides, itās suddenly much easier to fill that time.