The Complete Workflow

What if you could turn a single YouTube video into a full tutorial, an email campaign, community posts, and scheduled social media — all with one command? That’s exactly what Claude Cowork plugins make possible. This workflow shows you the entire end-to-end process James used to automate hours of content repurposing into a single slash command.

What This Workflow Does

• Eliminates manual repurposing: One slash command replaces hours of copying, pasting, and reformatting content across platforms
• Publishes across every channel automatically: Tutorial, email, community post, and social media — all created from a single YouTube URL
• Lets non-technical people build real automation: If you can describe what you want done, you can create a plugin

The Flow (Step-by-Step)

Phase 1: The Slash Command

What happens: You type /repurpose followed by your YouTube video link in Claude Cowork. That’s literally it. No prompts to write, no applications to open, no cutting and pasting between tools.

Output: Claude Cowork kicks off the entire automation pipeline using the plugin you’ve configured.

“I didn’t do a prompt. I didn’t cut and paste anything. I didn’t open up any applications.”

Implementation:

1. Open Claude Cowork (desktop version, paid account required)
2. Make sure your plugin is installed with the right skills and connectors
3. Type /repurpose and paste your YouTube video URL
4. Let the automation run — it handles everything from here

Phase 2: Tutorial Creation

What happens: Claude reads your video transcript, identifies the content type, writes a full tutorial, and posts it directly to your WordPress site as a draft.

Output: A fully categorized, formatted tutorial ready for review and publishing.

💡 In Plain English: Think of it like having a writing assistant who watches your video, takes notes, and writes a complete article — then puts it on your website for you to review before it goes live.

Phase 3: Email Campaign Draft

What happens: The plugin creates an email announcement for your list. Subject lines, preview text, email body — everything is written and saved as a draft in your email marketing system.

Output: A FluentCRM email campaign ready to send with one click.

Implementation:

1. Open your FluentCRM dashboard
2. Find the draft campaign the plugin created
3. Review the subject line and body
4. Click send when you’re happy with it

Phase 4: Community Posts

What happens: Discussion posts about your new content are automatically written and published to your community feed.

Output: Engagement-ready posts in your FluentCommunity space that drive conversation about your video.

Phase 5: Social Media Scheduling

What happens: The plugin generates platform-specific posts for LinkedIn, Facebook, and other accounts, then schedules them through your social media posting service.

Output: Three posts per platform, scheduled for the next day, with links back to your video.

“This is a fundamental shift in how all of us have to start thinking about everything in our business.”

⚡ Automation Opportunities

• Content repurposing: Every YouTube video automatically becomes 5+ pieces of content across different platforms
• Email marketing: Video announcement emails written and drafted without touching your CRM
• Community engagement: Discussion posts that keep your community active without manual posting
• Social media presence: Consistent posting across every platform without a social media manager

Time Comparison

Set It Up

Here’s what you need to build this workflow for yourself:

1. Get Claude Cowork: You need the desktop version of a paid Claude account. Plugins launched January 30, 2026.
2. Think in departments: Map out the repetitive tasks in your business — marketing, admin, research. Each one can become a plugin.
3. Bundle your skills: A plugin combines skills (instructions for what to do) with connectors (tools like your email system, community, social media).
4. Create slash commands: Set up simple commands like /repurpose that trigger the entire workflow.

“We have our own departments now. We need a bundle of skills that we can create that are appropriate for the kind of employees that we have.”

Optimize Over Time

• Review the quality of generated tutorials after each run — tweak your skill instructions based on what needs improvement
• Track which email subject lines get the best open rates — feed winning patterns back into the skill
• Monitor which community post formats drive the most engagement — double down on what works
• Add new connectors as your tool stack grows — each new connection multiplies the automation’s value

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