The Big Idea
Claude Cowork plugins just changed the game for course creators. Instead of juggling five separate AI tools, prompts, and workflows, you can now bundle everything into a single installable plugin that acts like a specialist department — ready to go with one command.
Why This Matters for Course Creators and Educators
If you’re spending hours repurposing video content into tutorials, emails, social posts, and community discussions, you’re doing it the old way. Cowork plugins let you map out what you already do, turn each step into a skill, and bundle those skills into a portable automation that runs your entire content pipeline on autopilot.
Breaking Down the Concept
Core Principle 1: Plugins Are Portable AI Departments
Think of a Cowork plugin like hiring a specialist team member. This team member already knows your workflow, has access to all your tools (WordPress, FluentCRM, FluentCommunity, ContentStudio), and can execute your entire content process when you say “go.” That’s what bundling skills, MCP connectors, and slash commands into a single plugin gives you.
“I have 600 YouTube videos. I could run this for all 600. And I have tutorials on my site with all of this AI ready vector database content, social media posts, emails, discussion items in the community. Everything is done for me.”
In Your Context: If you have a library of recorded lessons, webinars, or live streams, a single plugin could process every one of them — generating tutorials, emails, social posts, and community discussions automatically.
Core Principle 2: The Three-Step Plugin Framework
Building a plugin is simpler than it sounds. You follow three steps:
- Map your repetitive workflows — Write down what you do every time you publish a video or create content. What steps repeat?
- Create skills for each step — Turn each repeating step into a reusable skill (no coding required, just document the process)
- Bundle into a plugin — Package those skills with the connectors they need (your CRM, community platform, social scheduler) into one installable unit
In Your Context: Start with your most time-consuming repetitive task. For most course creators, that’s content repurposing — taking one video and turning it into five different content pieces across five different platforms.
Core Principle 3: Vibe Working Changes Everything
Here’s the mental shift that matters most: you don’t need to understand how AI tools are built. You just need to know what output you want.
“I don’t want to know or I don’t need to know how things got built anymore. I just want the output. I just want the stuff to do what I want it to do.”
In Your Context: Stop trying to become an AI expert. Instead, get clear on your desired outcomes. “I want every YouTube video to automatically become a tutorial, an email, and three social posts.” That’s the brief. The plugin handles the rest.
The Mental Model Shift
The pace of change is accelerating. What worked two months ago is already outdated.
“November was Opus 4.5. Friday was Opus 4.6. So 60 days, everything has changed about how we’re actually using the tools.”
| Old Approach | New Approach |
|---|---|
| Run 5 separate prompts manually | One slash command triggers the entire pipeline |
| Learn how every AI tool works | Define your desired output and let the plugin handle it |
| Spend hours repurposing each video | Process your entire video library automatically |
| Build courses as static content libraries | Curate, facilitate, and drive implementation |
The Bigger Question: Where Do Course Creators Get Paid Now?
If plugins can automate content creation at scale, the obvious question is: do you even need a traditional course anymore?
“Do I need a course anymore or do I need to curate content around what it is that I’m trying to teach? The content is easy for everyone now. Making sure it gets applied and implemented — that is the hard part.”
Content production is no longer your competitive advantage. When AI can generate tutorials, emails, and social posts from a single video, the real value shifts to what AI can’t do: facilitation, accountability, community, and making sure your students actually get results.
Apply This Framework
Three Ways to Use This Today:
- Audit your repetitive workflows — Spend 15 minutes writing down every step you repeat when publishing content. That’s your plugin blueprint.
- Experiment with Cowork plugins — Install Claude desktop, try the “create with Claude” option, and bundle even two skills together. Start small.
- Rethink your business model — Ask yourself: if content creation takes 10 minutes instead of 10 hours, where does your value actually live? Build there.
Discuss in Community
Here’s the question worth debating: If AI makes content creation nearly free, what are you actually selling? Is it the content, or is it the facilitation, accountability, and community that helps people apply it? Drop your take in the community.
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