List Engagement: What to Mail
Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and theyāll reward you with more salesānot only of your products and services, but those of your JV and affiliate partners as well.
That said, hereās the number one thing your readers are looking for: solutions to their problem. Itās ultimately why theyāve joined your list in the first place. Your opt-in incentive solved a problem they were having and now theyāre counting on you to continue to provide the solutions they need.
These solutions can take many different forms, including:
Straight Information
This is similar to a blog post or article. It answers a question (much like this blog does) your readers have and gives them the info they need to move to the next step.
Maybe youāve discovered an easier way to track conversions on Facebook ads, or gathered some interesting stats on content marketing for coaches, or learned a new method for promoting Kindle books.
Share with your readers. Donāt ask for anything in return; just send them the info they need. By offering these information only emails, youāll show your list members that youāre not just another marketer trying to sell them something. Instead, youāll be seen as a valuable source of information (and your open rates will improve, too).
Offers
Of course, that doesnāt mean you canāt ever sell anything to your list. Youād be shooting yourself in the foot if you did that. Not to mention youād go broke pretty quickly!
In fact, since your readers have trusted you to provide them with the very best information available in your niche, itās important that you DO create and send them offers. They need your:
- Coaching programs
- Self-study training
- eBooks and guides
- Private coaching and mentoring
So be sure to include these offers in your mailings from time to time.
Tools and Training from Others
As weāve already said, your audience is depending on you to find and share the best information in your niche. Sometimes, that will take the form of an affiliate offer for a new tool, specialized training, free webinar, or other offers.
If youāre new to list building, it might be helpful for you to remember that these offers are meant to help your audience, not sell to them. Even though you might earn a small commission, itās likely not your primary goal. When you approach your email from the standpoint of being helpful rather than being a salesperson, itās much easier to get past that āwhat should I mailā question.