Beyond Courses: 20 Years of Online Selling Secrets!

Beginner Selling Courses Online? Courses Aren't Enough - Here's what I learned after 20 years!

Summary & Key Takeaways

🎯 Courses Are Just the Beginning: Simply creating a course isn’t enough; understanding how to market and integrate it into a larger business strategy is vital. Many fail to make their courses appealing or accessible, leading to poor sales.

🔑 Focus on Benefits, Not Just Content: Customers are more interested in the outcomes they can achieve from your course rather than the course content itself. This requires clear communication of the benefits and results they can expect.

🌀 The Course Creation Cycle: Many creators mistakenly think adding more courses will solve their lack of sales. This creates a hamster wheel effect, where they continuously add content without addressing the core issues of engagement and implementation.

🛠️ Membership Sites Demand Commitment: Transitioning to a membership model can provide a steady income, but it also requires ongoing content creation and engagement with members, which can become overwhelming.

🌍 Community-Driven Learning: Building a community around your courses can enhance user engagement, but it shifts the focus from the creator to the members, necessitating a different management approach.

📚 Training Sites as the Future: A training site that combines courses, community interaction, and actionable tasks offers a more complete learning experience, driving better results for users and satisfaction for creators.

🏢 Own Your Digital Real Estate: Establishing a solid digital presence allows for greater control over your content and branding, essential for long-term success in the online education market.

About the Video

Your First Course will probably fail to make money: 20 Years of Hard Lessons

In this video, I share the hard-earned lessons from 20 years of selling online courses. If you’ve ever wondered why your first course didn’t bring in the money you expected, you’re not alone. Many new course creators face the same challenges.

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James Maduk

I Build Training & Membership Sites For Your Courses, Coaching & Community. It's a done for you service when you're pressed for time, hate technology, and have no idea how to get started!

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