The thing you have been told to collect is not the thing that pays If you have spent the last year building a skills library, this will sting a little. The skills were never the asset. There are hundreds of thousands of them now, most of them free, and anyone can write one in an…
What You’ll Learn James interviewed Michael Gerber twice on his radio show in the early 2000s, an hour each time. In this session he applies Gerber’s The E-Myth Revisited to what’s happening with AI right now — and lands on three questions worth asking yourself today. Working In It vs Working On It Gerber’s central…
James bets that by the end of 2026 educators will only have four things left to sell — live time, agents, workflows, and context — and pressure-tests the thesis live against an AI advisory council on Fable 5. The council sharpens it: recorded courses become proof and support, not the product.
Cheap and expensive AI models now tie on ordinary work — so the value moved to imagination: frontier-model questions no one else is asking. Here’s the two-layer stack (cheap execution + frontier imagination) applied to building a teaching business, and the test to check whether you actually have an imagination shortage.
What You’ll Learn Most AI tools agree with you. You open Claude, Gemini, or ChatGPT, you already know what you want, and the tool hands it back with a smile. That feels productive. It’s actually how bad ideas get built fast. In this session, James walks through the fix he uses every day: an Advisory…
Google’s I/O 2026 keynote confirmed three structural shifts in how people will use AI for the next decade — voice is the new interface, personal context is the new moat, and clarity of intent beats prompt syntax. Here’s what each one means for educators, coaches, and consultants.
What You’ll Learn YouTube just made a massive algorithm change — and it confirms what many educators have been feeling for months. How-to educational content is crashing across the platform. Search volume for educational topics has dropped 50-75% in the last year alone. This tutorial breaks down what happened, why it matters to anyone selling…
The Big Idea Your teaching business has a body — and right now, you are every organ in it. You are the brain making every decision. You are the mouth writing every email and social post. You are the hands delivering every lesson. You are the lungs chasing every new student. That is not a…
The Decision You’re Making You’ve just watched a video showing how to build an AI Chief of Staff using Claude Code and Obsidian — and it looks genuinely powerful. Now the question is: is that the right system for you, or is there a better fit for someone running a teaching business? This tutorial breaks…
Stop Collecting Prompts. Start Running Meetings. The top 10 prompts educators give ChatGPT and Claude are predictable: content summarization, script writing, example generation, story creation, FAQs, syllabuses, lesson plans, analogies, social media posts, and email copy. Most people have a library of prompt templates for each of these. There’s nothing wrong with that. But there’s…
Text-to-Video With Dialogue and Sound Effects Google’s Developer Conference introduced Veo 3 (V3) — a text-to-video tool that creates video clips with dialogue, spoken narration, and background sound effects from a single text prompt. Combined with Flow (Google’s AI filmmaking tool), educators now have a full video production department on staff. This matters because video…
Just-in-Case Courses vs. Just-in-Time Learning Google’s Project Astra is a universal AI assistant that uses your smartphone camera, microphone, and screen to help you solve problems in real time. For educators, this represents a fundamental shift: from building "just-in-case" curriculum courses to providing "just-in-time" problem-focused learning. Here’s the difference. A just-in-case course packs a whole…