Crazy Claims that Drive a Ton of Traffic
Hereās one sure way to build up a great following fast: do something just a little crazy.
If youāve ever watched a reality TV show such as Married at First Sight or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in each and every week to see what new catastrophes would befall the cast of Survivor, or what new battle would break out on someoneās wedding day on Married at First Sight.
Now imagine if you could generate that kind of traffic to your blog or website, just by attempting something off the wall.
The fact is, this is a tried and true marketing plan that companies have been doing for more than a century and you can easily do something similar in your business.
Write a Bookā¦Or 20
When Kristen Joy of TheBookNinja.com needed a boost in traffic, she turned to the medium she knows best: Kindle publishing. Accepting a challenge from her business coach, she agreed to write and publish a new Kindle book each week for 20 weeks.
As the word spread about Kristenās plan, her traffic grew (and grew, and grew). Why? Some people no doubt wanted to see her failāafter all, thatās really why we watched Survivor, isnāt it? But most people rightly thought that Kristen must have something important to say if she had committed to such a large project.
Nicole Dean pulled off a similar plan with her Blog World Tour. During the summer of 2009, she visited 15 blogs in 15 weeks, guest posting on the target blog for 5 straight days before moving on to the next. Did it work? Absolutely! Just like Kristenās crazy book-writing spree, Nicoleās blog world tour gained her lots of traffic and thousands of new fans.
Stretch Yourself A Little
Now, you donāt have to write a book a week for 20 weeks, or even spend the summer guest blogging. But there are plenty of things you can do to build some buzz and drive some traffic to your site. The key is to find something that would make most people say āI could never do that.ā And then do it.
- Post to your blog every day for a year
- Post a new video to your YouTube channel every day for 90 days
- Speak at or attend one conference each month for a year
Whatever āstuntā you decide to pull off, it must have two components to be successful:
- It must be outside what most people would consider their comfort zone
- You must commit to it publicly and oftenātell your list, your social media followers, your blog readers, your clients, everyone.
A challenge of this sort must have one other component as wellāyour absolute conviction to finish. The last thing you want is to publicly declare your intention then quietly fade out mid-way to your goal.
If youāre looking for a fun, innovative way to drive a lot of traffic to your website, and to get more eyes on your content, consider setting a big, outrageous goal for yourself. Youāll be surprised how many people turn up to watch and cheer you on, and youāll have fun along the way. Not only that, but at the end, youāll have lots of content you can repurpose again and again, and you will have learned a thing or two about your audience and yourself, too.