Main Idea
The video, “Everyone is Wrong About Building a Teaching Business,” challenges the conventional approach of focusing solely on course creation when building an education business. Instead, it emphasizes treating the business like a comprehensive community and leveraging AI tools to enhance and sustain it.
Framework for Building a Teaching Business
Step 1: Build Your Community Library
Explanation: Begin by creating a private, branded space where you can store and organize your content. This space will serve as the foundation of your education business, offering a repository for all your knowledge and resources.
- Example: Think of this as setting up your virtual campus. If you’re a history teacher, this could include articles, video lectures, and discussion forums about historical events.
- Tip: Consider using platforms like WordPress for a self-hosted solution or Circle.so for a software-as-a-service option.
Step 2: Monetize with Classes and Experiences
Explanation: Go beyond simply offering courses. Create educational experiences that engage your community, such as live classes or interactive workshops.
- Example: Host a live Q&A session where students can ask questions about their assignments or projects.
- Tool: Use tools integrated within your community platform to schedule and manage these events.
Step 3: Develop Your Campus for Sustainability
Explanation: Focus on building a sustainable business by integrating various tools and services that support your educational ecosystem.
- Example: Use a CRM to manage student relationships and track their progress.
- Tools: Consider a project management tool for organizing tasks, a booking system for scheduling meetings, and a payment system for handling transactions.
Practical Applications & Tools
- Community Platforms: WordPress, Circle.so, Kajabi, GoHighLevel
- CRMs: Active Campaign, FluentCRM
- Learning Management Systems: LearnDash, LifterLMS, Tutor LMS
- Support Systems: Help desk software or plugins
- Project Management: Fluent Boards, Asana, Trello
- Booking Tools: Calendly, Fluent Bookings
- Payment Solutions: Fluent Cart, WooCommerce
- Affiliates: Fluent Affiliates
What to Try Next
- Create a Community Space: Set up a simple WordPress site as a community hub for your students.
- Host a Live Session: Plan a live Q&A or workshop to foster engagement and gather feedback from your students.
- Explore AI Tools: Use ChatGPT to generate ideas for course content or to answer common student questions in your community forum.
Using AI: Consider how you could use AI tools like ChatGPT to automate responses to frequently asked questions or to create dynamic, personalized learning experiences for your students.
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