(00:01 – 00:31): James compares selling online courses and building an education business to real estate, emphasizing the decision between “renting” (using SaaS platforms) and “owning” (self-hosting).

(01:06 – 03:02): Renting a digital space is likened to renting an apartment, where you get quick setup and maintenance but limited choices, and ongoing fees for extra amenities.

(06:48 – 07:48): Owning a digital home (self-hosting on WordPress) offers flexibility, the ability to customize, and long-term growth potential, similar to buying and customizing a house.

(15:31 – 17:24): Choosing to own allows for full control, future-proofing, and the ability to expand your business with additional features like courses, coaching, and digital products.

(21:04 – 22:26): The speaker advocates for owning your digital property, offering services to help build, maintain, and customize your self-hosted site, emphasizing long-term benefits and control.