Detailed Steps for Creating an SEO Course for Small Businesses
T – Target your audience
Purpose: Identify and understand your ideal learners, their needs, challenges, and goals.
Importance: Ensures your course content is relevant, engaging, and valuable to your specific audience.
Prompting Style: Conversational and Role-Based
Example Prompts:
- Conversational: “Let’s discuss the typical challenges small business owners face when trying to improve their SEO. What are their main pain points and goals?”
- Role-Based: “Assume you’re a small business owner with limited technical knowledge. What questions would you have about SEO? What outcomes would you hope to achieve from an SEO course?”
- Conversational: “Describe the ideal student for our SEO course. What’s their background, current skill level, and what specific SEO skills do they need to learn?”
E – Expand your ideas
Purpose: Brainstorm and develop a comprehensive course outline and content ideas.
Importance: Ensures thorough coverage of the topic and helps structure your course logically.
Prompting Style: Mega Prompts and Chained Prompts
Example Prompts:
- Mega Prompt: “Create a detailed outline for a 6-module SEO course for small business owners. Include main topics, subtopics, and key learning objectives for each module.”
- Chained Prompt (Part 1): “List 10 essential SEO skills that small business owners need to learn.”
Chained Prompt (Part 2): “For each of these 10 skills, suggest a practical exercise that a small business owner could complete to apply the skill to their own website.” - Mega Prompt: “Generate a list of 20 potential real-world SEO case studies relevant to small businesses. For each, briefly describe the problem, solution, and outcome.”
A – Adapt for various formats
Purpose: Tailor your content for different learning styles and content formats.
Importance: Enhances engagement and learning outcomes by catering to diverse preferences and situations.
Prompting Style: Role-Based and Chained Prompts
Example Prompts:
- Role-Based: “As an instructional designer, how would you adapt the ‘Keyword Research’ module of our SEO course into an interactive workshop format?”
- Chained Prompt (Part 1): “Convert the main points of our ‘On-Page SEO’ lesson into a script for a 5-minute explainer video.”
Chained Prompt (Part 2): “Now, transform the same ‘On-Page SEO’ content into a one-page infographic design brief.” - Role-Based: “Imagine you’re creating a mobile app version of our SEO course. How would you structure the content and what features would you include to make it effective for on-the-go learning?”
C – Craft engaging content
Purpose: Create compelling, clear, and valuable course materials.
Importance: Ensures your course effectively communicates concepts and keeps learners motivated.
Prompting Style: Mega Prompts and Conversational
Example Prompts:
- Mega Prompt: “Write an engaging introduction for the ‘Local SEO for Small Businesses’ module. Include a hook, the importance of local SEO, and an overview of what students will learn.”
- Conversational: “Let’s brainstorm analogies that could help explain the concept of ‘backlinks’ to small business owners who are new to SEO.”
- Mega Prompt: “Create a step-by-step guide for small business owners to optimize their Google My Business listing. Include best practices, common mistakes to avoid, and tips for encouraging customer reviews.”
H – Hone with feedback
Purpose: Refine and improve your course based on simulated learner experiences and potential feedback.
Importance: Ensures your course is effective, addresses potential points of confusion, and meets learner needs.
Prompting Style: Role-Based and Conversational
Example Prompts:
- Role-Based: “As a small business owner with basic tech skills, review the ‘Technical SEO’ module. Identify any areas that might be confusing or overwhelming, and suggest improvements.”
- Conversational: “Let’s discuss potential questions or challenges students might face when implementing the ‘Content Strategy for SEO’ lessons. How can we address these proactively in the course?”
- Role-Based: “Pretend you’re a student who just completed the course. Write a detailed review, including what you found most helpful, any areas that could be improved, and how the course has impacted your approach to SEO for your small business.”
