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YouTube Video Template

Video Details
Add Final Video Title

Main Tasks

  1. Title: 
  2. Description: 
  3. Thumbnail Text: 

Tip: Text must be different from the title; try to generate curiosity, think of it as a first sentence of your intro or the opening of the story. Make them think how? – Create a Gap!

Key Pillars

  1. Big Gap – Open Loop 1
  2. Personal Story – Open Loop 2

Tip: What is the first take away from this video.  What is the main hook an minimum number of 2 open loops

Video Concept

  1. Who is the Character
    1. List.
    2. List
    3. List
  2. What is the Desire
    1. List
    2. List
    3. List
    4. List
  3. What Are the Obstacles
    1. List
    2. List
    3. List:
  4. What Are the Stakes
    1. List
    2. List
    3. List: 
  5. Comment Goal

Tip: What is the take away home message, the point of the story? What do you want them to take away from today’s video?

Story Outline

Opening

  1. Hook:  – Your Course is out of Date: I know you are thinking about creating and selling online courses. You may have already used AI and ChatGPT to create one.
  2. I’m going to show you how what you created today may already be worthless and out of date.
  3. Service Now CEO Quote: Every workflow for every company will be re-engineered by AI and ChatGPT in 12-24 months.  It’s a Tsunami of change. 
  4. Let Me Explain Why This Is Huge

Tip: Hook in the first 5 seconds. Bring in the tease from the thumbnail and preview the end result before diving deeper into detail. Try and keep the intro to a very max of 30 seconds! Be as concise and to the point as possible.  SCRIPT THIS

Body

Tip:  USE BULLET POINTS

  1. Talking Point #1 – Your Course is out of Date
    1. In 6-12 months your online course will be out of date. 

Tip: USE BULLET POINTS Keep the pace up. Introduce a minimum of 2 open loops. Include the story along with the how-to or education that you are sharing.

  1. Talking Point #2 – Stop Selling Courses – Sell Programs
    1. Mini and Micro Tutorials
    2. Easily Updated
  2. Talking Point #3 – Open Gaps
    1. Forces Blending Continual Learning
    2. Ongoing Support
  3. Talking Point #4 – Older Solopreneur Have The Advantage
    1. Experience Fills Gaps

Tip: Ask lots of questions throughout your lesson to make sure that your students are feeling comfortable with all of this exciting new information.

Closing The Story

  1. Only the smart ones that recognize this and put a stake in the sand now. 
  2. Whether The story is complete or not – this is going to happen. The training has already left the station.

Tip: Use a Pinned Comment with Action Item/Lead magnet Call To Action as the pinned Comment. Use a confrontational comment to challenge viewers

Materials & Resources

Tip: When choosing supplementary materials and resources for your lesson plan (books, videos, etc.), try to put yourself in the shoes of your students. Find resources that ENHANCE your lesson and make your instruction an inviting learning experience for your class!

  1. Instructional Materials:
  2. Resources:

Assessment

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Hook, Template
What are your Feelings

Attachments

Link to Google Doc Template

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Updated on August 2, 2024
YouTube Shorts Basics
Table of Contents
  • Main Tasks
  • Key Pillars
  • Video Concept
  • Story Outline
  • Opening
  • Body
  • Closing The Story
  • Materials & Resources
  • Assessment

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