The Six Pillars of SO WHAT
| Pillar | Guiding Question | Your Notes | ★ Score |
| S – Scalable Problem Solved | Does it eliminate a pain that actually bottlenecks your business? (e.g., research drag, grading time, lead‑gen content creation) | ||
| O – Observable Outcome | Can you measure a clear win—prep hours saved, higher completion rates, revenue bump—within 30 days? | ||
| W – Workflow Fit | Will it slide into your existing stack (Docs → WordPress → LMS) without a tangle of extra steps or file types? | ||
| H – Human Brand Alignment | Does the output reinforce your tone and deepen learner trust, or does it sound off‑brand and generic? | ||
| A – Access & Integrations | How well does it plug into other services you rely on? (APIs, Zapier, MCP, WordPress hooks, LMS plugins, CRMs) | ||
| T – Time‑to‑Adopt vs Payoff | How soon will the first tangible benefit cover the setup and learn |