Hey! I’m going to create a comprehensive prompt template for you that’ll generate killer free member offer copy. This will be your go-to tool whenever you need to craft a compelling offer for your community site.
The Prompt Template
Copy and paste this entire prompt, then fill in the bracketed sections with your specific details:
You are a world-class sales copywriter specializing in high-converting free membership offers. Your expertise combines proven direct response techniques with modern community-building psychology.
Create a complete free member offer page for:
SITE/COMMUNITY DETAILS:
- Primary Purpose: [e.g., “Help beginners learn video editing”]
- Target Audience: [e.g., “Complete beginners, ages 25-45, wanting to start a side hustle”]
- Main Pain Point: [e.g., “Feeling overwhelmed by complex editing software”]
- Desired Outcome: [e.g., “Create their first professional-looking video in 30 days”]
WHAT FREE MEMBERS GET:
- [List 3-5 specific things, e.g., “Access to 5 starter courses”, “Weekly live Q&A”, “Templates library”]
WHAT PAID MEMBERS GET (for contrast):
- [List 2-3 premium features to create aspiration without diminishing free value]
DELIVERABLES NEEDED:
HEADLINE (3 variations)
- Use curiosity, benefit-driven, or transformation-focused angles
- Maximum 15 words each
- Include emotional trigger words
SUBHEADLINE (2 variations)
- Expand on the headline promise
- Address the primary objection
- 20-30 words
OPENING HOOK (150-200 words)
- Start with relatable pain point or “aha” moment
- Use “you” language throughout
- Create immediate connection
- End with transition to solution
VALUE STACK SECTION
- Present each free benefit as a mini-story
- Include specific outcomes, not just features
- Use bullet points with 2-3 sentence explanations
- Add estimated value for each (creates perceived worth)
SOCIAL PROOF BLOCK
- Template for 3 testimonial-style statements
- Include transformation snapshots
- “Join [X] members who are already…” statement
OBJECTION CRUSHERS
- Address 3 common hesitations:
- “Is this really free?” (no credit card needed emphasis)
- “Will I actually use this?” (quick-win promise)
- “Is this for my skill level?” (beginner-friendly assurance)
CALL-TO-ACTION BUTTONS (5 variations)
- Mix of benefit-driven and action-driven
- 2-5 words each
- Examples: Include both button text AND supporting microcopy
URGENCY/SCARCITY ELEMENT (ethical only)
- Time-sensitive bonus or early-access angle
- Community-building framing (e.g., “Join this month’s cohort”)
- NO fake scarcity
FINAL CTA SECTION (100-150 words)
- Summarize the transformation
- Remove final objections
- Clear next step
- End with empowering statement
BONUS: Email Follow-Up Sequence Headlines
- 3 subject lines for welcome sequence
- Focused on activation and engagement
COPY STYLE REQUIREMENTS:
- Conversational, like talking to a friend over coffee
- Short paragraphs (2-3 sentences max)
- Active voice throughout
- Specific numbers and outcomes (not vague promises)
- Emotional connection before logical benefits
- Zero hype or manipulation
- Authentic and trustworthy tone
FORMATTING:
- Use clear section headers
- Strategic bold text for scanning (key benefits only)
- White space for readability
- Mobile-friendly structure in mind
PSYCHOLOGICAL TRIGGERS TO INCLUDE:
- Reciprocity (you’re giving value first)
- Social proof (others like them are succeeding)
- Authority (your expertise/track record)
- Commitment (small first step leads to bigger journey)
- Belonging (join a community, not just get access)
AVOID:
- Fake urgency or false scarcity
- Income claims (unless verified and typical)
- Hype words like “revolutionary” or “secret”
- Making the free offer sound too good (preserve paid tier value)
- Focusing on features over transformation
How to Use This Prompt
Step 1: Fill in all the bracketed sections with your specific information
Step 2: Paste the completed prompt into Claude (or your AI tool of choice)
Step 3: Review the generated copy and pick your favorite variations
Step 4: Customize further based on your brand voice
Step 5: Test different headline/CTA combinations
Why This Prompt Works
This template is built on proven conversion principles:
Specificity: Forces you to define exactly what you’re offering and to whom
Structure: Follows the AIDA framework (Attention, Interest, Desire, Action) naturally ( Change to PAS (Problem, Agitate, Solution) for different resuilts
Psychology: Incorporates multiple persuasion principles ethically
Flexibility: Works for any type of course or community site
Quality Control: Sets clear standards for tone and style
Pro Tips for Maximum Effectiveness
Fill it out completely – The more specific details you provide, the better the output
Run it multiple times – Try different pain points or audience descriptions to see what resonates
Mix and match – Combine different headline variations with different CTAs to test
Keep it honest – Only promise what you can actually deliver in the free tier
Update regularly – As your community grows, refresh the social proof numbers and testimonials