How do I talk to potential students about AI without undermining my own value?

Be direct about it. Say something like: "Yes, you can ask ChatGPT about this topic — and you should. What you cannot get from ChatGPT is a community of people doing this alongside you, a structured path from confusion to confidence, and someone keeping you accountable when things get hard." Trying to avoid the AI conversation undermines trust. Addressing it head-on shows confidence in your own value and actually increases conversion. Buyers in 2026 are asking this question whether you bring it up or not — answer it first.