Smart Codes (also called Dynamic Tags or merge codes) are placeholders you insert into your messages that automatically fill with each member’s personal information when emails go out. They transform generic broadcasts into personal conversations.
Why This Matters for Campus Builders:
“Dear Student” feels distant and impersonal. “Hi Sarah” feels like you’re talking directly to her. Smart Codes let you send one message to 500 people where each person sees their own name, their specific course information, and details relevant to them personally. This personalization dramatically improves engagement—people read messages that feel written for them specifically.