Every campus member has a detailed profile that shows their entire learning journey—from enrollment to engagement to purchases. Understanding these profiles helps you support members personally and identify patterns that improve your entire campus.
Why This Matters for Campus Builders
Member profiles tell you the story of each learner’s experience:
- Are they engaging? See when they last opened an email or clicked a link
- What’s their progress? Track which Study Halls they’ve joined and sequences they’re in
- Are they paying customers? View purchase history and lifetime value
- What do they need? Read notes from previous interactions to provide continuity
Think of member profiles as individual report cards—not for grading, but for understanding how to better serve each person in your campus community.