Feed Claude your course outline plus the publicly available information from competitor courses — their sales pages, module titles, and student reviews — and ask it to map the overlaps and gaps. You will quickly see what everyone teaches, what only you teach, and what nobody is teaching that your students actually need.
Why Competitive Curriculum Analysis Matters
Most educators build their curriculum from the inside out — they start with what they know and organise it into a course. The problem is that your competitors did the same thing. Without looking at what they built, you risk either duplicating exactly what is already available or missing something the market clearly wants that nobody is covering well.
Think of curriculum comparison like looking at a map before you open a restaurant. You want to know which neighbourhoods are already saturated, which are underserved, and where your particular style of cooking would actually be welcomed. AI can read that map for you in minutes.
How to Set Up the Comparison
Start by gathering your raw material. For each competitor course you want to analyse, copy the public curriculum or module titles from their sales page, their course landing page, or any publicly visible outline. Also pull a sample of their student reviews — Trustpilot, Google, or course platform reviews often reveal what students wished the course covered but did not.
Paste your own curriculum outline first and ask Claude to summarise what it covers and what its core teaching promise appears to be. Then paste the competitor material and ask the same question. Finally, ask Claude to compare the two: “What does Course A cover that Course B does not? What does Course B emphasise that Course A seems to underweight? Are there things students are asking for in the reviews that neither course addresses?”
The review analysis is particularly powerful. Student reviews are essentially a crowdsourced list of unmet curriculum needs. If three different competitor course reviews mention that students wished there was more practical application, and your course leads with hands-on exercises, that is a differentiator worth surfacing explicitly in your marketing.
What This Means for Educators
Competitive curriculum analysis is not about copying what competitors do. It is about knowing where you genuinely add something they do not, and being confident enough to say so. Coaches and consultants who can articulate exactly how their curriculum differs from alternatives — and why that difference matters for a specific student — close enrolments faster and attract students who are a better fit.
This analysis also protects you from the trap of curriculum bloat. If you find that you and three competitors all teach the same five foundational concepts, you do not need to add a sixth. You need to teach those five better, faster, or in a more practical way than everyone else.
The Simple Rule
Know the map before you build the route. Let AI read your competitors’ public curriculum so you can see exactly where your course fits — and sharpen the parts that make it worth choosing over theirs.